AI Experience Designer (AI XD) / Product Designer

Designing Digital Experiences That Work and Feel Right

For over 12 years, I’ve been designing digital products that solve real problems—SaaS platforms, e-commerce experiences, AI-powered tools, and more. I’ve worked with companies like Cisco, AppDynamics, HomePorter, Aucto, and Oro Station, helping them simplify complexity and build products that feel effortless to use.

Lately, my focus has been on AI-driven interfaces and Human-AI Interaction (HAI). I specialize in designing intuitive, intelligent systems that make technology feel natural—where AI works for users, not against them.

I believe great design is more than aesthetics or functionality—it’s about making things clear, efficient, and easy in a way that just makes sense. Whether I’m working with startups shaping their first product or established businesses refining an experience, my goal is always the same: design solutions that people actually enjoy using.

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About My Work

Turning Ideas Into Seamless, Scalable Digital Products

I’ve spent my career designing, building, and refining digital experiences—leading teams, working alongside developers, and solving complex design challenges across different industries. From SaaS applications and multi-platform redesigns to AI-driven interfaces, my work focuses on making technology feel effortless.

Every great product is built on four things: strategy, system architecture, UI/UX design, and development. I don’t just focus on one piece—I look at the entire system, making sure everything fits together in a way that works for both the business and the user.

Collaboration is at the core of my process. I work closely with teams to turn ideas into intuitive products, adapting as needed when feedback or market shifts demand it. Whether it’s a startup refining its vision or an enterprise improving its platform, I design with clarity, efficiency, and long-term usability in mind.

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As CEO and Co-founder at HomePorter, I had the privilege of working closely with Katelyn, our Product Designer. Katelyn’s ability to convert user insights and testing into clear, impactful product design—particularly in UI/UX—was exceptional. She played a key role in shaping the digital experience of our AI-infused home maintenance consultation platform, ensuring every design decision aligned perfectly with our corporate vision, storytelling, and technical capabilities. Katelyn’s expertise extended beyond design; she was also integral in managing the web development process, bridging the gap between design and technical execution.

Peter Primdahl

Co-Founder of HomePorter

I've been very lucky to have Katelyn as a colleague these last few years, and even more lucky to have her stay on and freelance while she's in the process of moving on to bigger and better things. I've had the pleasure of working with Katelyn these last few years as we collaborated on many projects together while she worked as the Production Manager at Ironpaper. She's dedicated, hard working, and represented her clients incredibly well. I can often be a stubborn programmer, but Katelyn has always been there to offer insightful ideas on how we can tackle difficult and sometimes overwhelming challenges. She will absolutely be missed, and I have no doubts that she will be an asset no matter where she ends up. Katelyn earns my highest recommendation.

David Peachy

PHP Programmer at Linkweb

There are those that say the understand how to produce a website and there are those that do. Katelyn is a do. As the realities of today's web environment - mobile to desktop, integration to interactivity - demand more, Katelyn remains ahead of the curve. She plans well, she anticipates curveballs, and she strives for perfection. Katelyn goes the extra mile. I've personally worked with her on complex, high profile products, trust her 100%, and would recommend only the same.

Randall B Willis

Principle & President at Ironpaper