Upsilon Ventures manages Lakeside at Prospect Park. Working for Ironpaper, this project was a multi phased site bringing brand awareness to Brooklyn locals. The project itself involved a variety of needs to be met, as the largest initiative by Prospect Park. Lakeside brings together ice skating, hockey, roller skating, boating, a sense of community for the locals and so much more. it is a place to being Brooklyn together, a place for everyone to spend their time and there has not been a place like it in the area. The website needed to reflect this, a sense of strong community and togetherness. We were able to achieve this by bringing together our development and design times in the same manner. The challenge to meet deadlines, design and redesign until it was exactly what Upsilon and Prospect Park wanted to project to the community but also to the tourist industry of NYC.