Hello, I'm Katelyn

June 2023 – Present

As the sole product designer on a team of three, I am responsible for the end-to-end design of a SaaS platform connecting home inspectors with homeowners for virtual inspection consultations.

Key Achievements

• • I Lead the complete design process, including company branding, SaaS platform, and marketing website, ensuring a cohesive visual identity and experience across all touchpoints.
  • Designed HomeOwner and HomePro dashboards, integrating AI to enhance user experience. Key features included home maintenance tracking, booking sessions, and AI-assisted report generation.
  • Managed development sprint cycles, created and prioritized user stories, and conducted QA tests to maintain high standards of functionality and user satisfaction.
  • I Conducted usability testing and iterative design improvements based on user feedback, significantly enhancing user engagement and satisfaction.
  • I Collaborated closely with developers to integrate AI for real-time transcription and report generation, allowing inspectors to review and update reports, improving AI accuracy and utility.

September 2021 – March 2023

Key Achievements

• Spearheaded the end-to-end design vision for ARS, an advanced inventory management system.
• Designed an intuitive disposition process with approval workflows across three channels:
  • Sell: Seamlessly integrated with the Aucto Marketplace via API.
  • Redeploy: Developed an internal e-commerce platform for asset redeployment and tracking.
  • Donation Center: Created an independent e-commerce experience based on the redeployment platform.
• Implemented robust asset tracking and reporting systems, providing insights into the company’s carbon footprint.

Core Responsibilities

• Led post-launch product assessments and refinements, simplifying complex workflows in V2.5 and planning for full integration with the Aucto Marketplace in V3.
• Collaborated with sales, operations, engineering, and executive teams to prioritize features and functionalities, enhancing user experience and creating a personalized user feed.
• Delivered a unified set of design guidelines, toolkits, and accessibility components for ARS and Aucto Marketplace, ensuring a consistent and inclusive user experience.

May 2019 – September 2021

Key Achievements

• Successfully led a complete corporate website redesign, managing project schedules, supporting team members, and meeting tight deadlines.
• Migrated the enterprise website from Mezzanine CMS to Cisco’s Adobe Experience Manager within 7 months, ensuring a seamless transition.

Core Responsibilities

• Developed and managed the corporate website, including the maintenance and integration of custom-built systems like Value Assessment Tools.
• Conducted content audits and gap analyses, providing actionable recommendations to enhance content creation and operations.
• Collaborated with marketing teams to streamline workflows, optimizing efficiency and delivering high-quality outcomes.
• Managed multiple concurrent projects, balancing short- and long-term priorities and resources effectively.
• Created strategic documents and executive-level reports on project progress and performance.
• Onboarded new systems for multidisciplinary teams, providing ongoing management and support for internal stakeholders.
• Evaluated and implemented new team policies to improve efficiency and communication.
• Anticipated challenges and mitigated risks in day-to-day digital operations.

September 2015 – January 2019

• Designed custom enterprise WordPress solutions for complex user requirements.
• Directed and managed Kentico, Ektron, & WordPress CMS platforms.
• Managed design and development, and quality assurance to meet or exceed clients’ expectations.
• Managed client relationships, interpreting their business needs & resolving with effective solutions
• Keep project plans updated to reflect changes week to week.
• Define project specifications and ensure production resources such as design, writing, search engine market analyst, audio/video, art production, developers and third party vendors deliver the project on time and on budget.
• Design interactive flows, wireframes, interactive prototypes and aesthetics required to produce elegant and simple user interfaces.
• Track and monitor project hours and expenses to properly manage project budgets and ensure accurate client billing.
• Validate project quality using appropriate quality assurance testing.
• Prepare estimates for proposals using the most cost effective solutions while ensuring estimate accuracy based on project experience.

• Managed design and technology team members to ensure project follows best practices, optimizes messaging and is technically feasible.
• Managed designers and developers to maintain consistency and product UI, cross browser, device testing while ensuring delivery times were met.
• Assisted with user research and analysis to identify and articulate website visitor needs, goals and defining user personas.
• Designed interaction flows, wireframes, interactive prototypes and aesthetics required to produce pleasing and simple user interfaces.
• Developed and maintained detailed user –interface specifications and design patterns.
• Presented design work to project managers, CEO and clients for review and feedback.
• Mentored and trained new project managers in marketing on UI/UX design and development to ensure all employees had an overall understanding of design and development processes.

•  Lead web application designer and developer for client initiatives.
• Lead design team to maintain design consistency, create digital and print graphics for all client needs and maintain an on time delivery.
• Developed client sites from design to launch under very tight deadlines.
• Developed wireframes, visual mockups, click-through, and prototypes
• Presented design work to the CEO and client for review and feedback
• Define and manage project schedules from inception to completion.
• Work creatively around difficult resource and technical limitations.
• Create engaging, easy-to-use design solutions that address complex business and user needs
• Designed and re-vamped monthly client magazine
• Designed online and print advertisements to fit client needs